Why bad I.T. policies can ruin your brand!

How much has the Isle of Man Government spent on the Freedom to Flourish campaign or whatever they call it? I think they should invest more time in a robust email policy! Need I say more…….? Actual screen shot from an email I received today! Believe me, I have seen far worse, but is this [...]

Read Full Post »

Service with an……. argument?

  Image by Quang Minh (YILKA) via Flickr I popped in to the Manx Telecom mobile shop along Strand Street on the Saturday before last just to have a look at the latest Blackberry Bold and what a nice piece of kit it is too. I have been looking for a phone with wifi capability [...]

Read Full Post »

Isle of Man brands … opportunity?

   Image by burge5000 via Flickr I was reading a recent article by Bruce Horovitz of USA TODAY about the brands that Barack Obama and his family are associated with by using, wearing or consuming. If Barack happens to wear a type of trainer or eat a certain make of food this can mean amazing [...]

Read Full Post »

Top webmaster resource

A friend of mine found a great website for any webmasters out there webmasterradiofm. It gives really helpful advice, opinions and insights into Search Engines, Marketing and Optimisation. It has top industry gurus on some of the broadcasts like Danny Sullivan (Daggle.com), Greg Boser (WebGuerrilla), Jennifer Slegg (JenSense), Dave Naylor (DaveN), Mikkel deMib Svendsen all [...]

Read Full Post »

Isle of Man Freedom to Flourish

Another event to I headed off to after a busy day on the Isle of Man was the Chartered Institute of Marketing event being held at the Hilton hotel Douglas. This evenings event was focused on the Isle of Man’s branding initiative ‘Freedom to Flourish’. The event was well supported by around fifty of the [...]

Read Full Post »

Marketing website – new development

I see that the new marketing website Create has been updated with a new Business Resources section. Looks like more marketing developments will follow. Good news for new business’s on the Isle of Man that require marketing assistance amongst other help.

Read Full Post »

New marketing website for the Isle of Man

New innovative marketing website for the Isle of Man called Create looks just in design at the moment, but its what the Isle of Man needs! New ideas! Talking of new ideas, I just love Springwise Wicked site!

Read Full Post »

Marketing the Isle of Man as a tourist destination

The Isle of Man forms part of the British Isles and is a separate jurisdiction with its own Parliament, called Tynwald, dating back over a thousand years to Viking times. Tynwald is believed to be the oldest continuously held democratic parliament in the world. The Isle of Man is located between England and Ireland in [...]

Read Full Post »

Dont assume – marketing in the real world!

If you work in a Marketing department and rely heavily on an ad/creative agency, dont assume that they have their finger on the pulse when it comes to delivering the most effective campaigns to promote your products especially online. I recently attended a Centaur conference in London in conjunction with Marketing Week focusing on the [...]

Read Full Post »